Crosswind.
Technology quietly repriced everything around you. The network under your office, the model behind your forecast, the shelf your customer actually looks at, the API behind your checkout. Crosswind is one argument a month about what changed, what it costs, and what to do about it. Numbers included, adjectives extra.
The catamaran is a computer at sea
For most of sailing history, navigation was dead reckoning, weather was local memory, and the best instrument was a skipper who had seen the ocean change. Modern catamarans, routing software, satellite comms and AI like Sea.ai changed the equation. The bluewater catamaran is no longer just a hull. It is a connected decision platform.
The cat is now a connected device
Pet tech stopped being a gadget niche. It is a health data business with whiskers.
The incubator is a portfolio, not a factory
Ventures do not share a mould. They share a treasury, a network, and a discipline for killing things early.
Monday 7 September
A dispatch every first Monday of the month, 07:00 CET. One position, argued with numbers, what to change on Tuesday.
Attention is not a funnel
Funnels imply gravity. Attention requires repetition, context, and a reason to return, none of which fit a straight line.
Your data pipeline is the product
The model gets the demo. The pipeline gets the customer.
Multi-cloud is mostly a procurement strategy
Running on three clouds to avoid lock-in usually creates three lock-ins, each with its own invoice.
More dispatches.
One note. Every domain we run.
Infrastructure, blockchain, media, ventures, AI, marketing, expeditions and yacht deliveries. The real moves, four times a year, with zero filler.
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